"Exhaust life!"
– Former NFL football player Ronnie Lott, quoting his father

Media Training

There are lots of firms who tout their media training expertise. Often they employ a 20-something PR pro and a handheld digital camcorder to teach you how to speak in sound bites.

Our training module goes well beyond learning how to speak in sound bites. In fact, we believe media training is a metaphor for all of life's communication encounters. The training we provide is intended to revolutionize the way you communicate with all of your audiences: news reporters, staff, volunteers, neighbors, legislators, even one's own family.

We employ seasoned television news reporters and broadcast photographers —in concert with battle-tested PR veterans — who share the inner workings of making the news, the tricks of the trade, and the subtle traps some reporters use to make news.

We teach our clients how to deliver clear, concise and impactful messages, how to bridge out of difficult situations and how winning or losing the story begins long before a reporter ever shows up on your doorstep.

Let us show you how our media training is different. Whether you are a scientist, a physician, an athlete, a hospital CEO, a trustee of a nonprofit organization, a university president or front line employee, let us show you why experience counts...